Joe McDonnell
Opinion
18 November 2020
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As we log on to yet another Zoom meeting from our home offices, in between baking bread and buying a fire pit on Amazon so we can socialize outside during the winter months, it’s become obvious how much home has come to mean during the pandemic.
Opinion
10 March 2020
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As part of the WARC Guide to segmentation, Joe McDonnell gives a top line overview of WGSN Tribes for 2022 in relation to three consumer profiles highlighted in its Future Consumer 2022 report.
